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Is it worth submitting to Directories any more?

Is it a good idea?

I remember the days, albeit close to ten years ago now, when you could submit a website to a load of general directories and rank a website, it really was that easy. Back then the search engines didn’t really seem to care about where the links came from, it was a simple case of more is better, but if you don’t read any more of this post than here, just be aware that things have now changed quite dramatically.

business directoryA few years ago, the search engines started to lower the authority of directories and in many cases the trashy free ones were wiped out of the index completely, leaving them with no authority or “link juice” to pass on. Not a bad thing at all in my personal view, because they were essentially worthless, the only people who went on them were those wanting to submit their sites, in many cases they were automatically approved so the directory became worthless as soon as it became populated.

Fast forward to today and things are very different, even DMOZ doesn’t seem to have the authority that it once did and adding your site to it has become a matter of process at best, the reason being that although it’s huge (and I mean, absolutely massive) and human edited, it tries to be all things to all men (and women). It’s a high PR directory, but as PR is not what it used to be either (that’s another story altogether), that’s not really a good reason to submit any more.

So what are the good ones? I hear you cry!

Well, think relevance, I don’t mean just in the context of your details, but the whole thing! An example being regional ones, such as Wiltshire Local yes it covers a wide range of topics, but it’s focused on a specific, fairly small region, Wiltshire. The search engines seem to like these type of directories because they are a genuine resource available to people in that particular county. So search your local area, there are usually a few focusing on both the towns or cities and counties in a given region.

The other ones which are of use are the industry specific ones, while they may not exist for every profession or trade out there, there are a plethora of directories dedicated to the building trades, accountancy, solicitors and retail to name a few. Again with these you are associating yourself with other businesses in the same vertical market, and because they have to be categorised another way too (or you would just have one huge long page of listings), they are likely to be split out into sectors within that specific one, or possibly also by region.

Make sure you write a good unique description of your business so it’s approved and you will probably find your listing showing up as a link in the future. Don’t get me wrong, it’s still not the best type of link to have, but it’s a relevant one and may just help you appear for local searches if it’s regional.

Written by stevie B

03/20/2013 at 18:09