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The Future of Web Design?

I’ve been noticing a difference in the way websites are being developed recently, OK we’ve all been using templates for years, regardless if you are the type of webmaster who uses them as they are or customizes them. More recently though there seems to be a trend towards websites as more of a service, where the customer has much more control over the site on a day to day basis, in some cases developed by a design agency, but in others a complete DIY type approach. Of course large designer throwing paintcompanies will always have their own in house web development team, but their needs are much bigger than your average small business, the real change seems to be in respect of what is available to small and medium sized companies.

Don’t get me wrong, I can’t see the big design agencies ever going out of business, their business model will undoubtedly have to change in time, but then again, doesn’t everyone’s? There will always be companies who want to spend that bit extra on getting something which is exactly what they want, regardless of the cost.

The Options

Firstly traditional web design, which can cost quite a bit, I’ve heard stories of companies paying thousands of pounds for what is essentially a customized WordPress theme, OK it may be very pretty, but do most people need that, or have the money in today’s economic climate?

web designThe next option, and the one I like the best, is the subscription model, the client pays a relatively low monthly figure to an agency who manage all aspects of domain registration, design, hosting, security and maintenance, this company from Swindon offer this type of subscription service.

The final option and for the record, the one I least like the idea of are these DIY type affairs, things like Moonfruit, while they are very cheap, I just find their technology a nightmare to work with, just getting in and adapting slightly technical SEO factors can be difficult to impossible.

So what are the pro’s and con’s?

Well based on my favorite (the middle option) the biggest benefit to a start-up business is the lack of an initial outlay to have the website designed in the first place, a great saving for what’s probably the time when cash-flow has to be watched most closely, of course on the other hand, if you stick with them for the next 10 years it will no doubt work out more expensive overall. The next big benefit is the set and forget mentality, if you don’t have the time to manage a site you don’t need to and there is no need to worry about the domain expiring or hosting running out, as there is someone there to keep an eye on it for you, I suspect that the design you would get isn’t going to be as impressive as going the traditional web design agency route, but it also means you won’t need to find a couple of thousand pounds to get it off the ground either.

It’s all horses for courses really!

Written by stevie B

08/06/2013 at 15:18

Posted in design, seo