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The Future of Web Design?

I’ve been noticing a difference in the way websites are being developed recently, OK we’ve all been using templates for years, regardless if you are the type of webmaster who uses them as they are or customizes them. More recently though there seems to be a trend towards websites as more of a service, where the customer has much more control over the site on a day to day basis, in some cases developed by a design agency, but in others a complete DIY type approach. Of course large designer throwing paintcompanies will always have their own in house web development team, but their needs are much bigger than your average small business, the real change seems to be in respect of what is available to small and medium sized companies.

Don’t get me wrong, I can’t see the big design agencies ever going out of business, their business model will undoubtedly have to change in time, but then again, doesn’t everyone’s? There will always be companies who want to spend that bit extra on getting something which is exactly what they want, regardless of the cost.

The Options

Firstly traditional web design, which can cost quite a bit, I’ve heard stories of companies paying thousands of pounds for what is essentially a customized WordPress theme, OK it may be very pretty, but do most people need that, or have the money in today’s economic climate?

web designThe next option, and the one I like the best, is the subscription model, the client pays a relatively low monthly figure to an agency who manage all aspects of domain registration, design, hosting, security and maintenance, this company from Swindon offer this type of subscription service.

The final option and for the record, the one I least like the idea of are these DIY type affairs, things like Moonfruit, while they are very cheap, I just find their technology a nightmare to work with, just getting in and adapting slightly technical SEO factors can be difficult to impossible.

So what are the pro’s and con’s?

Well based on my favorite (the middle option) the biggest benefit to a start-up business is the lack of an initial outlay to have the website designed in the first place, a great saving for what’s probably the time when cash-flow has to be watched most closely, of course on the other hand, if you stick with them for the next 10 years it will no doubt work out more expensive overall. The next big benefit is the set and forget mentality, if you don’t have the time to manage a site you don’t need to and there is no need to worry about the domain expiring or hosting running out, as there is someone there to keep an eye on it for you, I suspect that the design you would get isn’t going to be as impressive as going the traditional web design agency route, but it also means you won’t need to find a couple of thousand pounds to get it off the ground either.

It’s all horses for courses really!

Written by stevie B

08/06/2013 at 15:18

Posted in design, seo

Important Website Design Rules

The Most Important Rules of Website Design

When creating a website, you only have one chance to keep your visitors from clicking on the back button on their internet web browser.  It doesn’t matter whether you are selling a product or a service, your site represents your company, and you want to make sure that you are putting your most professional foot forward. After all you certainly don’t want to spend money on designing and having SEO done on your site, just to loose visitors. Just like a work interview, you have approximately ten seconds in which to make your best first impression.  This first impression can mean the difference between a paying customer and simply a visitor that has found your site.

Here are 5 Easy Rules to Bear in Mind when Designing your Site:

First of all, either limit the use of or completely do away with the usage of banners and advertisements.  There is a time and place for these, but not on your homepage.  The only exception to this rule is that a customer would be coming to you to see banners or advertisements, such as if you are a marketing company offering web advertising, the visitor will want to know what he or she is paying for.

Next, be sure you design your site with simple navigation in your mind, this is also an important SEO factor. Look at the site as if you are your own visitor. If it’s hard for you to navigate it will likely be hard for the visitor in order to navigate. Visitors should possess a clear sign of where they’re at on your website and how you can navigate around your website.

designer throwing paintIt pays to include an “about us” page along with a “contact page” for the visitor to obtain some understanding of who your company is, what your company is regarding, and how you can contact a person for more information.

The color of the website is an essential part of the website style. Colors which are too vibrant or dark might be hard upon some site visitors’ eyes. It may actually trigger some in order to strain to see your info.

Excessive utilization of font colors could be annoying as well, to these potential customers. Try to remain with a maximum of three font colors throughout your site.  The Jump Web Design site is a good example of how keeping fonts and colours to a minimum can keep a site looking crisp and fresh.  For instance: If your site is aimed toward older clientele you might want to use enjoyable colors. It’s not a secret once we grow old our vision becomes sub-standard.  Think of the audience as well and gear the actual colors utilized on your website towards the audience you’re catering to and wish to attract. Font colors and web site colors ought to be one consideration when making your web site.

When doing web design, you should seriously consider the loading time. The time it requires your webpages to load is crucial. You may reduce launching time through reducing images on every page. A great website style should take under 5 seconds to load.  The longer it requires the webpages to load the more frustrating it may be to the web visitor and search engines, as the load time of a page is important to how Google ranks your site too, if in doubt you should find a professional seo services company and take their advice.  People want to buy yesterday, not really today, and not at all tomorrow, because of the nature that people have become accustomed to of getting what they want, when they want it.

Use the font dimension and style that’s common to any or all web site browsers and readable. You have to consider your marketplace. If you’re selling a service or product that can be used by older individuals you might want to increase the actual font.

Written by stevie B

06/23/2011 at 11:09

Posted in design, http, seo